Nirvana released their first album 'Bleach' for the independent record label Sub Pop in 1989. The band eventually came to develop a sound that relied on dynamic contrasts, often between quiet verses and loud, heavy choruses. After signing to major label DGC Records, Nirvana found unexpected success with "Smells Like Teen Spirit", the first single from the band's second album Nevermind (1991). Nirvana's sudden success widely popularized alternative rock as a whole, and the band's frontman Cobain found himself referred to in the media as the 'spokesman of a generation'. Nirvana's third studio album, In Utero (1993), featured an abrasive, less-mainstream sound than 'Nevermind' yet retaining the melodic catchiness of the tunes. Unfortunately this album was to be their last.